In an unexpected development, Indus Motor Company (IMC) announced the discontinuation of one of the variants of its B-segment sedan, the Toyota Yaris1. The variant in question is the Toyota Yaris 1.3 CVT AERO1. This article will delve into the details of this discontinuation and its potential implications.
The Discontinued Variant
The Toyota Yaris 1.3 CVT AERO was launched back in April 20231. It came with a few exterior upgrades, including Aero Front Bumper Extension with unique Foglamp covers, Aero side skirts (L+H side), Aero Bumper Extension with black inlay, and Aero Smart Rear Trunk Spoiler1. The price of the Yaris AERO 1.3 CVT was Rs. 5,199,0001.
The Reason Behind the Discontinuation
While the company has not shared the specific reason for the discontinuation of the Yaris 1.3 AERO, considering the market situation, low sales can be the primary reason behind this decision1. According to the latest PAMA report, Toyota Pakistan sales declined by 26%, selling 2,036 units last month compared to 2,762 vehicles in January 20241.
Impact on the Market
The discontinuation of the Yaris 1.3 AERO could potentially impact the market dynamics. It might influence consumer behavior and preferences in the automotive industry. The recurrent closures of its production plant underscore the severity of the situation, prompting concerns among industry experts1.
Conclusion
The discontinuation of the Toyota Yaris 1.3 CVT AERO is a significant development in the automotive industry. It not only affects the product lineup of Toyota but also has potential implications for market dynamics and consumer behavior. It will be interesting to see how this development unfolds and what it means for the future of the automotive industry.
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